One story.
The full picture.
We don't show a portfolio of thumbnails. We show you what actually happens when we take on a problem — from first conversation to month six.
The client
VanderMeulen Keukens builds custom kitchens. Beautiful ones.
But their customers couldn't commit.
They had the craftsmanship, the reputation, the foot traffic. What they didn't have was a way to help people feel confident in a €12,000 decision without standing in a showroom. The result: long sales cycles, overwhelmed customers, and quotes that went nowhere.
The customer journey — before
What we saw
They weren't indecisive.
They were overwhelmed.
The problem wasn't the product. It was the gap between seeing a kitchen in a showroom and imagining it in your own home. Too many materials, too many colors, no way to feel what a combination would actually look like — without committing to a visit.
Customers needed a way to explore confidently, on their own terms, before they ever walked through the door.
What we shipped
A configurator that replaces the showroom visit.
Customers can now explore layouts, materials, finishes, and handles — see what their kitchen actually looks like — and request a quote in under three minutes. No phone call. No appointment. No pressure.
“Straight grain, warm tone. European FSC.”
Design your kitchen
Deep-dive into the problem
Architecture locked
First internal demo
Live — real customers using it
How it evolved
The product on month six is unrecognizable
from month one.
Every improvement driven by real data, not guesswork. This is what “we don't let go” looks like in practice.
Core configurator live — first real data flowing in
→ Launched kitchen configurator with 3 materials, 4 colors, full quoting flow
Users compared options but left without deciding — exit rate spiked at material selection
→ Added side-by-side comparison view so users could see combinations together
Top configuration outselling others 3:1 — most users didn't know it existed
→ AI-powered popular configuration recommendations surfaced at start
34% of mobile users dropped off at color selection — touch targets too small
→ Rebuilt mobile flow from scratch with swipe-based color picker
60% of started configurations were never completed — no follow-up existed
→ CRM integration with automated follow-up on abandoned configurations
Returning visitors still saw generic defaults despite clear preference patterns
→ Personalized starting configuration based on visitor behavior and location
The result
conversion rate — month 1 to month 6
“They understood our problem better than we did. In 10 days we had something live that actually converted. Six months later, it's the best-performing thing we've ever built.”
Beyond this story
Every problem is different.
The method is the same.
Customers get stuck in four ways. We build the thing that unsticks them — whatever form it takes.
Too many options, not enough confidence
Interested but the process creates friction
Ready but can't get through without calling
Bought once but nothing pulls them back
Your problem is next.
Not a sales call. A real conversation about where your customers get stuck.